崗位職責：

1. 根據(jù)公司業(yè)務發(fā)展需求，對指定項目的行業(yè)、市場及公司進行深入業(yè)務調(diào)研，撰寫并制作整合營銷策劃方案。

2. 積極主動與項目組進行項目溝通，明確項目目標及需求并跟進項目推進進度。

3. 定期進行行業(yè)案例分析和市場研究，編制案例報告，為策略制定提供數(shù)據(jù)支持。

4. 探索并應用AI工具以提升團隊工作效率和創(chuàng)造力。

5. 對項目推進的結果負責，確保策劃方案的實施與預期目標一致。

Main Responsibilities:

1. Conduct in-depth research on industries, markets, and companies for designated projects to draft and produce integrated marketing plans.

2. Proactively communicate with project teams to clarify objectives and requirements, and follow up on project progress.

3. Regularly analyze industry cases and conduct market research to compile reports that inform strategy development.

4. Explore and utilize AI tools to enhance team productivity and creativity.

5. Be accountable for project outcomes, ensuring the implementation of planning aligns with set objectives.

任職要求：

1. 具有創(chuàng)新思維和好奇心，對新趨勢敏感，具備跨學科學習能力，持續(xù)自我提升。

2. 至少3年咨詢、市場調(diào)研或廣告營銷策劃工作經(jīng)驗，有知名咨詢公司、市場研究機構或市場營銷機構背景者優(yōu)先。

3. 本科及以上學歷，市場營銷、廣告、新聞、商品企劃等相關專業(yè)優(yōu)先，碩士或海外經(jīng)歷者優(yōu)先考慮。

4. 精通Office軟件，尤其擅長Keynote和PPT制作，能夠利用這些工具創(chuàng)造視覺沖擊力強的內(nèi)容。

5. 良好的英文讀寫能力，雙語工作能力者優(yōu)先，能夠無障礙地在多語言環(huán)境中工作。

6. 具有優(yōu)秀的審美和表達能力，能夠通過創(chuàng)意和設計提升品牌價值。

7. 具備出色的邏輯思維能力和數(shù)據(jù)分析理解洞察力，能夠?qū)⒃紨?shù)據(jù)轉(zhuǎn)化為可行的策略。

8. 強烈的責任心和結果導向，能夠在壓力下保持高效率和高質(zhì)量的工作輸出。

Job Requirements:

1. Innovative thinking and curiosity, sensitive to new trends, with the ability to learn across disciplines and commit to continuous self-improvement.

2. At least 3 years of experience in consulting, market research, or advertising planning, with a background in well-known consulting firms, market research institutions, or marketing agencies preferred.

3. Bachelor’s degree or above, with a major in marketing, advertising, journalism, product planning, or related fields preferred, with a master’s degree or overseas experience being a plus.

4. Proficiency in Office software, with a strong ability to create presentations in Keynote and PowerPoint that have a strong visual impact.

5. Good English reading and writing skills, with bilingual capabilities preferred, able to work seamlessly in a multilingual environment.

6. Excellent aesthetic and expressive abilities, able to enhance brand value through creativity and design.

7. Demonstrated logical thinking and data analysis skills with the ability to transform raw data into actionable strategies.

8. A strong sense of responsibility and results-oriented approach, able to maintain high efficiency and quality of work output under pressure.